Jeep Website

Jeep is undeniably one of the most iconic American brands worldwide. It fuels its passionate drivers and fans, giving them the opportunity to chase freedom and adventure. In 2022, the brand wanted to give its website a new look, one that better matched the energy of the Jeep lifestyle. And I was tasked with creating its new strategic and creative look.

 

I adopted a simplified structure that allowed for more creative flexibility, implemented bold new typography and emphasized Jeep’s incredible photography. This combination created an engaging new look and visual stories that aligned with the brand’s core pillars. I’m proud to say that this new look helped Jeep achieve the #1 position on the J.D. Power consumer report card.